Ultimate Nutrition

Guaranteed Analysis

INGREDIENTS OVERVIEW

Protein

Protein is an essential macronutrient that must be supplied in a dog’s daily diet. It’s a primary component of all muscles, organs and structural tissues—like hair, skin, nails, and cartilage—and supports robust immune and digestive systems.

• Deboned Dried Chicken
• Egg Product

Carbohydrates

Carbohydrates are macronutrients that are not nutritionally essential but supply a source of energy and dietary fiber.

• Potato Starch
• Tapioca Starch
• Pea Flour
• Ground Flax Seed
• Dried Beet Pulp
• Dried Kelp

Fats & Oils

Another essential macronutrient, fat provides the most concentrated source of dietary energy, insulation for the body, and numerous metabolic and structural functions. Plus, it provides sustainable energy and promotes healthy activity and conditioning.

• Chicken Fat
• Salmon Oil

Vitamins

Vitamins are essential nutrients, needed only in very small quantities, to facilitate nearly all metabolic body processes.

• Ascorbic Acid (source of Vitamin C)
• Vitamin E Supplement
• Niacin Supplement
• D-Calcium Pantothenate
• Riboflavin Supplement
• Thiamin Mononitrate (Source of Vitamin B1)
• Vitamin A Supplement
• Pyridoxine Hydrochloride (Source of Vitamin B6)
• Vitamin B12 Supplement
• Folic Acid
• Vitamin D3 Supplement
• Beta Carotene

Minerals

Minerals have a variety of functions. They are essential for the body’s metabolic processes and support the skeletal structure, nerve transmission, and muscle contractions.

• Potassium Chloride
• Salt (Sodium Chloride)
• Ferrous Sulfate
• Zinc Proteinate
• Zinc Sulfate
• Iron Proteinate
• Copper Sulfate
• Sodium Selenite
• Copper Proteinate
• Manganese Sulfate
• Manganese Proteinate
• Calcium Iodate

Please refer to our portion size charts below.

These portion sizes should serve as general guidelines. Start out feeding the smallest portion size for your dog’s weight, and adjust as needed based on their breed, environment, temperament, and activity level.

These portion sizes should serve as general guidelines. Start out feeding the smallest portion size for your dog’s weight, and adjust as needed based on their breed, environment, temperament, and activity level. The ”Moderate Activity” portion is ideal for most companion dogs.

PUPPY Feeding Amount (cups)

Feed Daily (8-oz cup)

ADULT Feeding Amount (cups)

Feed Daily (8-oz cup)

When feeding GENUINE dog food, the ultimate in nutrition, you must understand that portion control is as critical as the food. The dog food is highly concentrated and nutrient dense, allowing you to feed less without worry. Learn more about how to transition your dog to GENUINE dog food.

A change in diet may result in digestive disturbances. Therefore, GENUINE dog food should be introduced over a period of 10 days according to the correct portion size for your dog. On the first day, substitute 20% of GENUINE dog food to your dog’s current diet, and gradually increase proportions.

To ensure a smooth transition to GENUINE, please follow the guidelines below:

GENUINE should be introduced over a period of 10 days. On the first day, substitute 20% of GENUINE to your dog’s current diet, and gradually increase proportions. Always be sure your dog has access to plenty of fresh water every day. Some dogs love GENUINE so much, we have noticed they will sort the mixed foods to eat it first and leave their old food—transitioning instantly with successful results. All dogs are unique, and will transition at their own pace.

Important note: When feeding GENUINE, the ultimate in nutrition, you must understand that portion control is as critical as the food. The formula is highly concentrated and nutrient dense, allowing you to feed less without worry. Please see the Feeding Guidelines tab (above) for more information.